Hailey Bieber Turns Up The Heat For Skims' Sizzling New Campaign

Hailey Bieber has once again set the fashion world ablaze, this time by stripping down for SKIMS' latest campaign. The red-hot series of looks showcases Bieber like never before, as she flaunts the Everyday Cotton line for Kim Kardashian's famed shapewear brand.

Photographed by the renowned Mert Alas, Hailey brings a unique flair to SKIMS, elevating even the most understated pieces with her effortless style. Kim Kardashian, co-founder and chief creative officer of SKIMS, couldn't help but gush over Hailey's contribution to the campaign: “Hailey has a unique ability to make even the simplest pieces feel elevated. Her approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life.”

In the campaign's stunning images, Hailey embraces a minimalist aesthetic, embodying off-duty model glamour with a polished edge. One standout photo features her in a pale blush-pink lingerie set, comprising a simple triangle bra and matching low-rise briefs. Another striking look showcases Hailey in a black triangle bra with ultra-thin straps, paired with high-cut bottoms with string sides – a bold yet understated style where sharp tailoring takes the spotlight.

Hailey's husband, Justin Bieber, showed his support by sharing the campaign on Instagram, adding Foreigner's song "Cold As Ice" to the post – though he remained mum in the caption.

Hailey, daughter of actor Stephen Baldwin and designer Kennya Baldwin, has rapidly climbed the fashion ladder since signing with IMG Models in 2016. She's graced campaigns for fashion giants like Tommy Hilfiger and Ralph Lauren, but her true breakout came after marrying pop icon Justin Bieber in 2018. The couple welcomed their son, Jack, in 2024.

Yet, Hailey is more than just a celebrity wife; she's a force in her own right. Her skincare brand, Rhode, launched in 2022, quickly became a sensation, eventually being acquired by e.l.f. Beauty for up to $1 billion. Hailey remains at the helm, overseeing the brand's creative direction as it continues to thrive in the beauty industry.