Sydney Sweeney turned heads with a bold move that was supposed to hype her upcoming lingerie line, but it quickly spiraled into potential drama. Late at night, the actress was spotted climbing the famous Hollywood sign in LA, dressed in black cargo pants, a hoodie, and a cap, as she strung up a clothesline of bras across the landmark for a filmed promo. This eye-catching video hit the web via TMZ, sending shockwaves through celeb circles and getting everyone from LA to London buzzing about her risky play.
While the stunt aimed to spotlight her new brand, it exposed Sweeney to backlash and scrutiny on a global scale. Fans and critics alike are dissecting the footage, wondering if this was a genius marketing tactic or a step too far, especially since the Hollywood sign is a cherished symbol in pop culture hubs worldwide.
Turns out, Sweeney and her team had a FilmLA permit to shoot near the Hollywood sign, but it didn’t cover actually touching or climbing it – a big no-no for this protected landmark. TMZ reports that this could lead to misdemeanor charges like vandalism or trespassing, putting the actress in the hot seat even though no charges have been filed yet. It’s got the entertainment world on edge, with people in places like Mumbai and Paris weighing in on whether this crosses the line for celebrity self-promotion.
The potential fallout highlights how even A-listers can trip up with iconic spots, turning a fun idea into a legal tangle that’s got social media ablaze. Sources say unauthorized contact with the sign opens the door to real trouble, and fans are already speculating about the impact on Sweeney’s squeaky-clean image.
The Los Angeles Police Department has stepped in to clarify things, telling Fox News Digital that no crime was committed and there’s no ongoing probe at the moment. This quick dismissal from LAPD has eased some tension, but it hasn’t stopped the gossip machine from churning out theories about what might happen next in this high-profile saga.
Sweeney’s lingerie line has been in the works for over a year, backed by big names like investors tied to Jeff Bezos and Lauren Sanchez, making it a major player in the fashion world. Yet, this isn’t her first brush with controversy; she’s faced flak before for ads that stirred up debates, showing how one promo can ripple across global pop culture.
The actress has dealt with online storms before, like when her jeans commercial drew accusations of being tone-deaf and even caught Donald Trump’s attention on Truth Social. It’s all part of the rollercoaster that comes with being a celeb in the spotlight, where every move gets magnified.
Around one-third into this wild story, it’s worth noting Sweeney’s own take on handling criticism. In a GQ interview, she shared her unbothered vibe:
“I did a jean ad – the reaction was a surprise, but I love jeans and wear them every day; it didn’t affect me at the end of the day.”
This quote sums up her cool demeanor amid the chaos, reminding fans that she’s in it for the passion, not the drama.