Netflix Ditches Meghan Markle'S Luxe Candle Business – What'S Next For 'As Ever'?

Netflix Cuts Ties with Meghan Markle's Candle Venture

Netflix has officially bid adieu to Meghan Markle’s chic lifestyle brand, As Ever, known for its $64 scented candles and other upscale home goods. In a recent statement to The Hollywood Reporter, Netflix expressed gratitude for being part of the brand's initial journey. "Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life," the company shared.

As Ever's Future Glows Bright

Despite Netflix stepping away, spirits at As Ever remain high. A spokesperson for the brand expressed optimism about the path forward, stating, "As ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more."

“We look forward to celebrating how she continues to bring joy to households around the world.”

This split arrives seven months after Netflix dialed back Markle's production deal to a first-look agreement – a significant shift from the grand arrangement that produced hits like Harry & Meghan.

The Candle Business: A New Chapter

The As Ever brand, besides its $64 candles, offers products as exclusive as 'the most expensive honey ever produced by bees,' along with wine and bookmarks. Markle’s comments during the partnership’s inception were filled with promise, emphasizing thoughtful content creation with global resonance. Although the brand is now poised to grow independently, its foundation remains robust, buoyed by previous collaborations.

The "extended" agreement once brought Netflix into the fold, adding a premium sheen to products that seemed to catch the public's fancy. With Netflix's exit, Markle’s path now seems clearer as she continues to helm As Ever into a new phase.

What This Means for Archewell and Beyond

The Duchess and her media company, Archewell Productions, are no strangers to attention. Back when their deal was at its peak, Netflix’s chief content officer Bela Bajaria remarked on their influential storytelling and broad audience appeal. Though Harry & Meghan’s documentary series has concluded, fans of Meghan have much to look forward to as she drives As Ever forward, turning her vision into a reality across households worldwide.