Kim Kardashian might just be setting her sights on Ludovic de Saint Sernin, the Parisian design guru known for his sultry bra tops and chic briefs. Skims, the shape-enhancing brand co-founded by the reality star, is rumored to be in talks with de Saint Sernin for an exciting new project. While specifics remain under wraps and the likelihood of a deal is still unclear, insiders suggest this could be a partnership to watch.
Brussels-born and Paris-based, Ludovic de Saint Sernin has been turning heads since launching his brand in 2017. His gender-fluid and sensual designs, from eyelet-studded briefs to slinky halter tops, have made him a darling of the fashion world. He has even collaborated with high-profile brands like Jean Paul Gaultier, producing a one-off couture collection in January, and more recently, with Zara for its 50th anniversary.
“De Saint Sernin is redefining fashion with designs that blur gender lines and exude confidence,” commented an industry insider.
Since its inception in 2019, Skims has not just become a staple in shapewear but has expanded into new realms, teaming up with the likes of Fendi, Swarovski, and even Nike. The brand's venture into apparel and beauty, coupled with its recent $225 million capital raise valuing it at $5 billion, showcases its global ambitions. If the collaboration with de Saint Sernin goes through, it would mark another creative leap in Skims' versatile portfolio.
The fashion world is waiting with bated breath to see if this potential powerhouse pairing will come to fruition, promising a fusion of de Saint Sernin's edgy aesthetics with Skims' innovative approach to modern fashion.