Jeremy Clarkson, the iconic former Top Gear presenter, is known for his bold moves and eclectic business ventures. His latest risk? Launching 'Only Farmers,' a cheeky nod to OnlyFans with a heartwarming farming focus. Rather than steamy content, Clarkson's creation is a haven for those craving authentic rural experiences.
In addition to his already bustling portfolio – including a farm, pub, shop, and an online store – Clarkson's new platform invites fellow farmers to showcase "unique experiences" in their picturesque locales. Think of it as Airbnb, but with a countryside twist.
“There are experiences in the countryside you never knew existed,” Clarkson divulged, highlighting the unexpected delights awaiting visitors.
Launched in May, 'Only Farmers' is already making waves. Users can explore farm stays, animal encounters, and even seasonal events through the site. One standout feature is Springfield Farm in Penicuik, Scotland, which offers a charming glamping pod stay at £220 per night (€255). Meanwhile, Jacksons at Jedburgh tempts visitors with a £15 (€17.36) self-guided animal meet-and-greet.
Despite the buzz, Clarkson's own Diddly Squat farm is yet to join the listings. However, fans are eagerly anticipating its eventual debut, promising even more excitement.
'Only Farmers' primarily partners with UK farms, but its reach is global. Visitors from around the world can savor the British countryside's charm. The platform's FAQ section outlines offerings like workshops, tastings, private events, and more – all directly bookable with farmers.
The site operates on a simple commission model: farmers pay 7.1% on confirmed bookings, with the first £300 (€347) being commission-free. As Clarkson's Farm hits its fifth season on Amazon Prime, 'Only Farmers' represents another chapter in showcasing the beauty and bounty of rural life.
Clarkson's Diddly Squat farm, initially opened in 2020 for organic produce, now thrives with an online store and merchandise. It embodies the spirit of 'Only Farmers' – celebrating the countryside while connecting people with its unique allure.