Jayda Cheaves Joins Forces With Wasserman For A New Chapter

A Power Move in the Spotlight

Jayda Cheaves, the unstoppable force in fashion and social media, has officially signed with Wasserman, the global leader in sports, music, and entertainment management. With this strategic partnership, Cheaves is set to transform her viral sensation status into groundbreaking business and media expansions. Already the brain behind the successful Jayda Cheaves Beauty line and the Waydamin clothing brand, she's poised to dive deeper into traditional media avenues.

“I am super excited to be signing with the Wasserman team to continue expanding my empire,” Cheaves shared, reflecting her excitement for what's to come.

Driving New Narratives

Under the skilled guidance of Amron Lopez and Nick Reisch, who will lead her representation at Wasserman, Cheaves is ready to take on new entertainment and storytelling opportunities. Casey Wasserman and his team are eager to capitalize on Cheaves' incredible social media presence – with a staggering 8.6 million followers on Instagram, 4.6 million on TikTok, and nearly 400,000 on YouTube – to explore uncharted territories in content creation.

“We’re incredibly excited to work with Jayda,” Amron Lopez, Wasserman's VP of Creators, said. "She’s built something special with Waydamin and Jayda Cheaves Beauty, and we’re looking forward to partnering closely with her as she continues to grow her brand."

Conquering the Fashion World

A familiar face in the fashion scene, Jayda Cheaves has collaborated with big names like Savage x Fenty, Pretty Little Thing, and True Religion. Beyond her business acumen, she's the voice behind the podcast "Act Normal," starred in BET+'s "The Impact: ATL," and featured in "Bid For Love" and the Amazon Prime documentary "My Time Now."

Represented by Deion Joseph Turner of The Dime Agency, Cheaves is ready to harness Wasserman's expansive reach and resources to solidify her already impressive empire. Headquartered in Los Angeles, Wasserman offers a robust suite of services, including representation and marketing to some of the biggest names and brands worldwide.