YouTube superstar Dhar Mann is making waves again – and this time, it’s in the world of microdramas. Teaming up with Fox Entertainment and Dhar Mann Studios, Mann is set to create engaging vertical video content for Holywater’s MyDrama platform. This exciting collaboration marks Mann’s debut in the fast-paced vertical video industry.
Under this multiyear partnership, Dhar Mann Studios will roll out 40 narrative-driven vertical video titles as an initial offering. Notably, these stories will premiere on MyDrama, Holywater's app, before Fox Entertainment Global takes them worldwide. The best part? Dhar Mann maintains creative independence and ownership, letting him share his work with millions of fans on YouTube and Instagram.
“Dhar Mann’s inspiring, undeniable storytelling excellence and passionate audience have made him one of the most powerful and consequential voices in entertainment today,” said Rob Wade, CEO of Fox Entertainment.
Fox Entertainment, which took an equity stake in Holywater last year, is propelling Holywater's mission to elevate creators who push storytelling boundaries. This venture signifies a strategic move to attract top-tier talent to the vertical video space, a sentiment echoed by Holywater co-founders Bogdan Nesvit and Anatolii Kasianov.
Holywater's platform aims to be a haven for creators like Mann, offering freedom and resources to innovate at scale. This partnership not only boosts Holywater's mobile-first prominence but also enriches Fox’s content portfolio, bringing narrative-rich entertainment to a global audience.
With this collaboration, Dhar Mann Studios is poised to reach new heights, tapping into fresh and existing audiences with its signature positive storytelling. As Dhar Mann Studios CEO Sean Atkins and newly appointed head of vertical content Erin McFarlane expressed, Fox and Holywater are ideal partners who recognize the ambition and innovation this project demands. Together, they are set to redefine modern storytelling and engage audiences worldwide.